Sonia Rykiel H&M Launch

Last night the launch for Sonia Rykiel’s collection of lingerie for H&M was held at the Grand Palais in Paris. Guests included the designer, Kate Bosworth, Eva Herzigova, Alice Dellal, Ludvine Sagnier, Emmanuelle Beart, Fiona Scarry, Gaia Repossi, Anna de Pahlen, Lou Doillon, Joanna Priess, and more. Continue reading for additional photos.
H&M Winter Campaign

Russian it-model Sasha Pivovarova stars in these new ads for Swedish high street retailer H&M’s winter collection alongside Missy Rayder and Malgosia Bela. The company also recently release a similar catalogue featured Chanel Iman in holiday clothing photographed by Terry Richardson. Continue reading for additional photos.
Chanel Iman H&M Holiday

American supermodel Chanel Iman is featured in these new holiday promotions from H&M. Photographed by Terry Richardson for the Swedish high street retailer’s catalogue, Chanel is styled in lots of layered costume jewelry, sparkly accessories, and party attire. Continue reading for additional photos.
Karen Elson for H&M

Karen Elson stars in these fall-winter H&M ads alongside Patrick Petitjean against a well chosen back drop of swirling red and orange leaves. Karen, who is married to musician Jack White, is looking more le gorgeous than le freak in these! (Click on gallery below for larger images).
Back in Black

American model Angela Lindvall stars in a shoot called Back in Black for H&M magazines autumn-winter 2009 issue. The shoot was styled by Ludivine Poiblanc and photographed by David Vasiljevic and features many pieces from the Divided Elusive Collection for Fall 2009, which is said to be entering stores at the end of August (but is already available online for those outside the US). Continue reading for full photos.
H&M Fall 2009 Lookbook

Some cute cheap-chic pieces to look out for from high street retailer H&M, who also recently announced that Jimmy Choo’s Tamara Mellon will be one of their upcoming high end collaborators. The Jimmy Choo brand will bring its glamorous bags and shoes to H&M stores starting November 14 2009. Over 200 stores world wide will carry the line.
Matthew Williamson for H&M VIP Launch
British fashion designer Matthew Williamson launched his new collection for H&M today at the chain’s Regent Street store in London. Pal Sienna Miller accompanied him to the opening, other celebrity attendants included Mischa Barton and Pixie Geldof. More photos below.
Matthew Williamson for H&M
After the success of the Commes des Garcons collection, it is no suprise H&M has scooped up Matthew Williamson to design for them as well. A first collection of his signature prints is set for release on April 23 and a second run of mens and womens clothing for mid-May. Williamson was reported as saying: “I love the fact that H&M have created a new phenomenon in fashion through the pioneering concept of collaborating with high-end designers to create one-off limited edition capsule collections. I am thrilled that my creations for H&M will be accessible to and hopefully enjoyed by so many people around the world.”

























