Johnson & Johnson heir and filmmaker Jamie Johnson is turning his artistic talents towards fashion design with a new label called Black Sweater. The name of the label comes from an old habit of the Hobe Sound society matron Mrs. Permelia Reed who used to send people whose behavior she found offensive black sweaters. In 1931 Permelia, a mining and oil heiress, and her husband Joseph bought Jupiter Island, which sits just south of Hobe Sound. She had simple rules for the resort, “No drunks, no party-pushers, no rudeness to the employees. Otherwise, you go to Palm Beach.” Jamie’s muse for Black Sweater is a fellow native of Hunterdon County, New Jersey, Lauren Remington Platt.