Johnson & Johnson heir and filmmaker Jamie Johnson is turning his artistic talents towards fashion design with a new label called Black Sweater. The name of the label comes from an old habit of the Hobe Sound society matron Mrs. Permelia Reed who used to send people whose behavior she found offensive black sweaters. In 1931 Permelia, a mining and oil heiress, and her husband Joseph bought Jupiter Island, which sits just south of Hobe Sound. She had simple rules for the resort, “No drunks, no party-pushers, no rudeness to the employees. Otherwise, you go to Palm Beach.” Jamie’s muse for Black Sweater is a fellow native of Hunterdon County, New Jersey, Lauren Remington Platt.

A welcome dinner for Cate Blanchett and the Sydney Theatre Company was hosted at Armani Ristorante on Monday night. Guests included Roberta Armani, Emma Roberts, Rose Byrne, Olivia Palermo, Zani Gugelmann, Eugenia Silva, Fabiola Beracasa, Lauren Remington Platt, and more. Continue reading for additional photos. 

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Last year Lauren Remington Platt appeared in a Vogue editorial along with fellow New York it-girl Maggie Betts claiming that the economy had killed the socialite and that they weren’t going to be hitting the town anymore due to over exposure on those internet thingys called blogs. It didn’t take long for either of them to be back on the red carpet but we’ll forgive Lauren for lying because she has.. a) the sort of rambling surname you might find a romance novel b) a fierce pouty face  and c) great collection of party dresses. Continue reading for additional photos. 

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