Descending from an ancient family of Greek silversmiths, founder Sotirio Bvlgari manufactured precious silver objects before he began creating fine jewelry in 1884. By the 1950s, with the help of his sons Costantino and Giorgio, the bold and innovative style of Bvlgari was renowned among movie stars and the jet set. Make like Elizabeth Taylor, Diana Vreeland and Carla Bruni and wrap yourself in one of the brand’s iconic Serpenti Watches.

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