Kate Moss for Rag & Bone Spring 2013 Campaign

28 January 2013

For Spring / Summer 2013, rag & bone returned to England to shoot Kate Moss in the Cotswolds. Photographed by Alasdair McLellan, the campaign captures Moss in Southrop, Gloucestershire. Designer Marcus Wainwright explains, “We shot our first campaign on a deserted North London street so thought it would be an interesting contrast to follow up in a remote English village, which Kate happens to have an affinity for. It was also a fun play on our British heritage.” Spring / Summer 2013 is a continuation of the minimalistic concept of creating unique, stripped back imagery. Wainwright’s partner David Neville adds, “The spirit of the images is definitely consistent with the first campaign. We got lucky with the natural light on the day and captured some cool, natural smiling shots of Kate in her home environment.”

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1 Comment »

  1. I love this campaign

    Comment by Ivanna — April 24, 2013

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