Fray I.D is a new Japanese clothing brand that has collaborated with Alexa Chung for their first advertising campaign. The brand’s concept is: “Designing the style that leads the era. To bring back the enjoyment of wearing your garment, combining refined and polished “elegance” and advanced and expressive “mode” together to introduce new street style. Breaking the past, to direct the new way of enjoying fashion. Acheive the real life “mode” style.” Loving the clothes and the looks with Alexa!