Surfing Cowboys of Venice, California

28 November 2011

What is a Surfing Cowboy you ask? It is a term that Wayne & Donna Gunther coined to capture the lifestyle of freedom, transformation, and reinvention they found in California. It’s the reason why people come to California from all over the world. It’s the essence of the The West, whether you find it on the range, in the ocean or living in your heart.

When Surfing Cowboys opened its doors a special name was required. After all, nothing about the store fit into traditional categories. Think of surfers riding the waves, scooters riding the streets, cowboys riding the range. All these things evoke a sense of freedom and spirit for living. Surfing Cowboys evolved out of a similar spirit.

California. It’s the place where the desert meets the sea, where people come from all points on the globe let their hair down and live the way they want to live, being who they want to be. The perfect home-base for Surfing Cowboys.

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