Last night Jimmy Choo founder Tamara Mellon hosted the launch of Project Pep, a new line of accessories and shoes from Jimmy Choo that will support rape victims in South Africa. A quarter of the lines profits will go to a center in Cape Town that supplies anti- retroviral drugs to stop the spread of HIV. The party, held at Selfridges, was attended by Jameela Jamil, Guy Richie, Martine McCutcheon, Tamara Beckwith, and more. Continue reading for additional photos. 

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photos GettyImages

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