Brix Smith Start for Prps

Former rock star turned owner of the Shoreditch boutique Start London Brix Smith Start was recently tapped to design a collection for trendy denim company Prps. Of the collaboration, called Prps Heart Start, Start said, “I’ve studied and been aware of almost every denim label on the planet and Prps is simply the best, the coolest, the Rolls Royce of denim. When they asked me to collaborate with them I was screaming at the top of my lungs with excitement. And thus, Prps Heart Start was born.” The line will be available exclusively through the Start store and online beginning in the second week of September. Continue reading for preview photos.
Who Wore It Better? Dasha vs. Claire


Russian socialite and Pop magazine editor Dasha Zhukova wore this piece from the Lanvin spring 2009 collection at a Sotheby’s dinner while actress Claire Danes stepped out in the same dress for the Spirit Awards. Who do you guys think looks better?? (Continue reading for comments!)
MK&A Tokyo Chic

Fashion moguls Mary-Kate and Ashley Olsen touch down in Tokyo, Japan, sometime last week. I like Ashley’s leggings and loafers look in the above photo and Mary-Kate’s black tote which you can see in more photos below.
Kimberly Ovitz Skinny Pants

Bruce Skinny Black Pants by Kimberly Ovitz, visit ForwardForward.com to purchase.
New Temperley Line

Like many other high-end fashion designers have announced this year, London based designer Alice Temperley will be adding a more moderately priced line to her brand. Set to launch in the spring of 2010 prices for the range will begin around $57.
The Channels in Pop

Here is another peek at what the latest issue of Pop magazine under Dasha Zhukova’s eye looks like. This feature called “The Channels” was photographed by Mark Borthwick and stars models Hanne Gaby Odiele, Myf Shepherd, Kaitlin Aas, and Katie Fogarty styled by Vanessa Reid as semi-clothed hippies. Continue reading for full photos.
+J Arrives Oct. 1

Jil Sander’s new line for Uniqlo called +J will arrive in stores on October 1. Uniqlo describes the collection as … Open the Future. Luxury will be simplicity. Purity in design, beauty and comfort for all. Quality for the people. Basics are the common language. The future is here: +J. (And is being modeled by Isabeli Fontana!). Continue reading for additional photos.
M.I.A in Concert

M.I.A. preforms at Day 3 of the Outside Lands Music Festival 2009 in Golden Gate Park in San Francisco, California, in an absolutely hideous outfit. Here we see a combination of three trends that have gotten way out of hand. Oversized shoulders, 80s sequins, and those darned animal faces / prints!! Not cool, rock star seeking attention through a signature look, just ugly. More photos below.
Britt Lintner, Dresses for Working Women

Designer Britt Lintner brings new meaning to the term multi-tasking. A hedge-funder, mother of three, and fashion designer, Lintner’s eponymous label is targeted at women like herself– busy professionals who want to look chic but serious. Case point, Sarah Brown wore several of her designs when the Obama’s came to visit London earlier this year. See BrittLintner.com for more.
Kate Moss in Parisienne by YSL

Supermodel Kate Moss is featured in both the print campaign and commercial for Yves Saint Laurent’s scent Parisienne. The fragrance is described as being “floral-woody” and targeted towards 30-something women who want a little taste of Paris. Continue reading to see commercial.













